RVCA

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RVCA is a Costa Mesa, California-based clothing company owned by Billabong.

Video RVCA

Etymology

The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda. The 'V' character is a 'U' written in traditional Roman script. Occasionally "RVCA" is written in a different script or appears in art where it is clear that the true name is 'Ruca'. The name resembles ????? (uppercase: ?????), pronounced ['ru xa]. The RVCA logo is based on the two chevrons, the V & the A, representing the brands ethos "The Balance of Opposites" as stated by RVCA founder PM Tenore.

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History

RVCA was founded in 1999 by Pat Tenore and Conan Hayes, a professional surfer from Hawaii. Billabong International Limited purchased RVCA in July 2010.

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Culture

RVCA is closely associated with skateboard and surf culture; the company sponsors a skateboard and surf team. RVCA clothing is found in skateboard/surf shops and numerous other shops.

Because of its art focus, RVCA is also associated with the street graffiti subculture. RVCA is involved with various contemporary art galleries such as KNOWN Gallery.

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Sponsored artists

Among the artists sponsored by RVCA as part of the Artist Network Program (ANP) are Mark Mothersbaugh, Barry McGee, C. R. Stecyk, III, David Choe, Kelsey Brookes, KRK Ryden, and Tommy Guerrero.

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Surf team

• Alex Knost
• Betet Mertha
• Bruce Irons
• Christian Fletcher
• Colin Moran
• Danny Fuller
• Davey Cathels
• Ellis Ericson
• Ford Archbold
• Herbie Fletcher
• Hutcho
• Jay Davies
• Kala Alexander
• Luke Davis
• Makua Rothman
• Margaux Arramon-tucoo
• Matt Archbold
• Noah Beschen
• Parker Cohn
• Ricardo Christie
• Tanner Prairie
• Ryan Cahill
• Sage Erickson
• Tommy Coleman

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Skate team

• Aidan Campbell
• Andrew Reynolds
• Curren Caples
• Greyson Fletcher
• Jeremy Leabres
• Josh Harmony
• Julian Davidson
• Kevin "Spanky" Long
• Mark Suciu
• Nestor Judkins

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MMA fighters

• BJ Penn
• Vitor Belfort
• Michael Bisping
• Fedor Emelianenko
• Cris Cyborg
• Rafael Dos Anjos

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Brazilian Jiu Jitsu fighters

• Lucas Leite
• Marcus Almeida
• Guilherme Mendes
• Rafael Mendes
• Keenan Cornelius
• Paulo Lessa
• Jackson Sousa dos Santos
• Pedro Lessa

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References

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External links

• RVCA.com

Source of article : Wikipedia