SYBO Games is a mobile game developer company located in Copenhagen, Denmark founded by Sylvester Rishøj Jensen and Bodie Jahn-Mulliner. They are mainly known for being creators and intellectual property owners of Subway Surfers, that they developed together with Kiloo. They have also released another mobile game called Blades of Brim. Like Subway Surfers, this is also an endless runner freemium title with in-app purchases.
Video SYBO Games
Games popularity and TV production
One week after the release of Subway Surfers, the freemium running game for iOS had three million downloads and was the most downloaded game in 20 countries. Consequently, AppAdvice named it the Game of the Week for May 31, 2012. Four months later, Subway Surfers was available to Android users and quickly spread. In another month, the game made it into the top 20 growing Facebook apps by monthly active users. Eight months after the initial release, the game landed 100 million downloads.In 2017, Subway Surfers was the most downloaded game across the globe.Subway Surfers is the first Android mobile game to cross one billion downloads in Google Play, a milestone reached in March 2018.
Today, the game has been downloaded 2 billion times and is still increasing.
The success of Subway Surfers has also resulted in an animated series. The short-form episodes premiered June 1, 2018. A long-form series is currently in development.
Maps SYBO Games
Game concepts and business model
The core of SYBO Games' game concepts and business model has proven itself effective without any need to spend money on marketing while the company earn money from in-app upgrades and ads. The games are free-to-play, and highly intuitive for new players at almost any age to start and get a sense of achievement and succeed without paying to win. Furthermore, it is a high priority making humorous game universes with stunning, cartoony graphics.
SYBO Games launched SUBSURF, a licensing and entertainment arm to further extend 'Subway Surfers' into a consumer lifestyle brand. The SUBSURF brand will blend a number of influences including street art, youth fashion, skate culture and dance.
History
Knowing each other from the leading animation institution in Denmark, the Animation Workshop, Creative Director Sylvester Rishøj Jensen and CEO Bodie Jahn-Mulliner founded SYBO Games in 2010 as a consequence of winning 1st prize for best animation movie at Hamburg Animation Award 2009.
The movie was about a young graffiti troublemaker who was running away from a railway security guard and his dog, leading the founders to create the game based on the small film. Pitching the game idea for Danish Film Institute, New Danish Screen sponsored SYBO Games' initiative for the game resulting in a release three years later.
Before they launched Subway Surfers, they also created the game apps Powerflow and Cosmic Cab.
Today, the game studio is completely self-owned and continues to develop regular updates for Subway Surfers, while also creating other games for mobile devices.
Subway Surfers Animated Series
On June 1, 2018, the first of a series of animated shorts debuted on SYBO Games YouTube channel. The 10 x 4 minute episodic series is scripted by Brent Friedman and Francesca Marie Smith and produced by Daytime Emmy award-winning producer Sander Schwartz. Chris Bartleman is supervising director and Michael Hegner is director. Denmark's WilFilm provides post-production services.
The series story line is as follows. It introduces four best friends as they navigate the exuberant joys and ironically-epic dilemmas of teenage life. Together, these friends explore their magical city on skateboards and discover an amazing mystery that will introduce new technology and change their lives forever.
Awards and honors
SYBO Games winning Best Pitch at Growing Games 2011
Subway Surfers declared AppAdvice's Game of the Week for May 31, 2012
Subway Surfers nominated in the Community Choice-category by Unity Awards 2012 for games that takes the best advantage of the Unity 3D game engine
Winner of Best Danish Game at Mobil Awards 2012 by Danish newspaper B.T. and Magasinet Mobil
Among top 10 non-stop running game apps for iOS and Android by NDTV Gadgets
Winner of Best Bathroom Break Casual Game 2013 by Best Mobile App Awards
Subway Surfers nominated for Best Nordic Handheld Game 2013 by Nordic Game Awards
Subway Surfers nominated by Producentforeningen for Game Of the Year in Denmark, Spilprisen, 2013
5th Annual Awards Winner for Best Entertainment App by BestAppEver for Android
References
External links
- SYBO Games website
Source of article : Wikipedia
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